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- IMWorld - Speakers: The Brightest Digital Minds
The home speaker begins to play music, but when you give it an exasperated look, it turns off. The coffee machine immediately offers to add sugar or milk.
Two things are conspicuously absent from this vision of a not-too-distant future. One is an appliance with switches and knobs, and the other is a smartphone full of remote control apps. Our research indicates that consumers are increasingly moving towards a paradigmatic shift in how they expect to interact with technology.
Ever more things are becoming connected, but the complexities of how to control them all are a different matter.
We therefore need technology to begin to operate on more human terms as we move from the smartphone era to a multidevice era. For this reason, our trends for and beyond focus on various aspects of more direct interaction between consumers and technology.
With 5G, connectivity is set to become ubiquitous. This might sound simple, but it involves a huge technology upgrade; devices must be able to relay complex human interaction data to cloud-based processing, and respond intuitively within milliseconds.
The Internet of Things IoT must provide interoperability between all devices, and allow for mobility. Network availability also needs to be maintained, so that devices do not suddenly go offline and lose their human-like capabilities.
Takeaways This session describes how network evolution towards smart connectivity changes the very foundation for how we are to innovate — starting with everchanging and redefined consumer needs. Going into the multi-device era the foundation of how value is created to consumers is challenged — from a one — click experience to a low or even no-touch interaction That networks becomes smart and filled with immersive mixed reality experiences changes the fundamentals of known concepts. Will for instance ads become too smart for their own good?
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